Many Companies like Audi are taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets. " Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization""

"In terms of consumer electronics, it's probably already safe to assume that 2015 will remain in history as the year of virtual reality. VR can put on quite a show and it looks like Lamborghini wants a hefty slice of this." " by Andrei Tutu"

"This technology gives us a completely new way to connect with our customers " Qantas marketing executive Olivia Wirth"